About Us – amaryllis senior services

Compassionate advocacy, built on personal experience

Rachel Freer, Founder of Amaryllis Advocacy & Care Management
Meet Our Founder

Rachel Freer

Amaryllis Advocacy & Care Management was founded by Rachel Freer, a passionate advocate dedicated to supporting seniors and their families through every stage of the aging and healthcare journey. With more than 12 years of experience in senior care and homecare sales, Rachel combines professional expertise with personal compassion to provide guidance, advocacy, and peace of mind during some of life's most challenging moments.

Rachel holds multiple professional certifications, including Certified Dementia Practitioner (CDP), Senior Home Safety Specialist (SHSS), Board Certified Patient Advocate (BCPA), Certified Montessori Dementia Care Professional (CMDP), and Mental Health First Aid (MHFA). Her extensive training allows her to support clients with a well-rounded, compassionate approach focused on safety, dignity, independence, and quality of life.

CDP SHSS BCPA CMDP MHFA
Rachel with a client, candid moment

A mission that's deeply personal

Her dedication to advocacy is deeply personal. Having cared for both of her parents and continuing to support her brother in skilled nursing care, Rachel understands firsthand the emotional, physical, and overwhelming responsibilities families often face. These experiences inspired her mission to help families feel informed, supported, and never alone while navigating healthcare decisions, care transitions, dementia-related challenges, and aging in place safely.

Beyond her professional work, Rachel actively supports the Alzheimer's community through awareness efforts, education, and advocacy. Her passion, empathy, and commitment to helping others are at the heart of everything she does through Amaryllis Advocacy & Care Management.

Our Mission

Bringing clarity to complex healthcare journeys

Amaryllis Advocacy & Care Management provides compassionate guidance and personalized support to seniors and their families through every stage of the healthcare journey. We help families navigate complex medical systems, coordinate care between providers, assist with hospital discharges and transitions home, and perform home safety assessments to help ensure a safe and independent life at home. Our goal is to reduce stress and bring peace of mind by helping families stay informed, organized, and supported during difficult healthcare decisions and everyday care needs. Whether near or far, families can feel confident knowing their loved ones have a dedicated advocate focused on their well-being, safety, and quality of life.

Our Vision

A future where no family navigates aging alone

Amaryllis Advocacy & Care Management envisions a future where every senior and family feels supported, empowered, and confident navigating the aging journey with compassion, dignity, and trusted advocacy. We strive to create a community where older adults can live safely, independently, and with the highest quality of life while families experience peace of mind knowing they are never navigating care alone.

Core Values

What A.M.A.R.Y.L.L.I.S. stands for

Nine letters. Nine commitments we carry into every family we serve.

A Advocacy

Standing beside clients and families to ensure their voices are heard and their needs are supported.

M Meaningful Care

Providing compassionate, personalized support that truly makes a difference in everyday life.

A Accountability

Delivering dependable guidance and following through with integrity, honesty, and professionalism.

R Respect

Honoring the dignity, choices, and individuality of every person we serve.

Y Your Family First

Treating every client and family like our own with empathy, patience, and understanding.

L Leadership

Guiding families confidently through healthcare decisions, transitions, and challenges.

L Living Safely

Promoting safe and independent living through home safety assessments and supportive care planning.

I Independence

Encouraging and empowering seniors to maintain the highest quality of life possible.

S Support

Offering reliable care coordination, advocacy, and emotional support every step of the way.

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Guidance, Planning & Peace of Mind

At Amaryllis Advocacy & Care Management we provide compassionate guidance and personalized support to seniors and their families through every stage of the aging journey.
Navigating complex medical systems and coordinating care between providers to hospital discharge support to choosing the best supportive care services.
We provide in-depth home safety assessments to ensure a safe journey. We also help families plan for the future with trusted senior planning services, giving them confidence and peace of mind today and for the years ahead.

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Why Choose Amaryllis

Why Choose Amaryllis Advocacy & Care Management

Choosing Amaryllis means choosing compassionate, personalized support from someone who truly understands the challenges families face — with the assurance that we are fully insured and bonded.

1

Expertise and lived experience, combined

With both professional expertise and personal caregiving experience, Rachel provides advocacy and care management with empathy, dedication, and heart.

2

Individualized attention — never "just a case"

Every client receives guidance and support tailored to their unique needs and goals, not a one-size-fits-all plan.

3

A full range of expertise under one roof

Amaryllis combines healthcare advocacy, care coordination, dementia expertise, and home safety knowledge to help seniors maintain dignity and independence.

4

Trusted certifications you can rely on

With CDP, SHSS, BCPA, CMDP, and MHFA credentials, families can feel confident they have a knowledgeable advocate beside them every step of the way.

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